Love Yourself + Make the Work
NMFW™
A movement for artists who refuse to let fear, perfectionism, or inconsistency decide what gets made.
We're creating a culture where making the work isn't an event
it's an identity.
No Matter F*ing What.
Being hard on yourself doesn’t make you a better artist.
It creates avoidance.
That ends here.
MAKE THE WORK NMFW™
MONTHLY
Artists don't need more shame, more pressure, or more discipline.
They need to feel grounded enough to stop abandoning themselves.
Because when you stay with yourself...
The work follows.
Together, we're creating a culture where making the work isn't an event.
It's an identity.
No Matter F*ing What.
We Start August 12th
Be a founding member!
Pricing starts at $17/month
This pricing will go up in September.
learn more ↓
If you are ready to make the work you are here to make, I can't recommend this enough. Catherine is an amazing artist, a gifted guide and mentor, and fosters just the most incredible community.
…This is all the best parts of art school - insightful prompts, gentle accountability, creative community, thoughtful feedback - without the bullshit. It's the real deal.
Full disclosure: I am not an affiliate and get no compensation for referral. I just believe in Catherine's work so deeply and want everyone to experience a creative awakening as I have." -Dawn H. @elevate.adornment “
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1:1 Mentoring to take your work to the next level NMFW.
“I feel so lost In the direction to go, my mind has been on over drive. Each session when I show up it keeps the flame deep inside me going even when I want to quit everything. I cannot express how grateful I am for the space you have created and the space you give me to remember. - Rebecca
MAKE THE WORK NMFW™ Manifesto
by Catherine Just
Shame doesn't create more art.
It creates more avoidance.
It's easier to clean the floor with a toothbrush than it is to face the thing that matters.
I know.
I've lived it.
That's why MAKE THE WORK NMFW™ exists.
Not to teach artists how to become more disciplined.
But to help us stop treating ourselves like the enemy.
Because every single one of us has medicine hidden inside our work.
And medicine doesn't work if it stays in the bottle.
Art saved my life.
Not just making it.
Finding it.
Someone, somewhere, made something they never knew I'd need.
Their work found me when I needed it.
That's what art does.
It interrupts loneliness.
It reminds us we're not the only one.
We're all carrying something.
When we make honest art...
We send out proof that none of us have to carry it alone.
MAKE THE WORK NMFW™ isn't really about making more art.
It's about ending the cycle of self-abandonment.
Because every time we return to our work...
We're really returning to ourselves.
When we return to ourselves...
We naturally become more fully creatively expressed.
JOIN THE MOVEMENT
Because the world doesn't just need your art.
It needs the version of you that exists when you stop leaving yourself behind.
At 18, newly sober from a meth addiction, I picked up a camera and turned my pain into visual poetry.
It saved my life.
Three decades later, still sober, I’m exhibiting my work internationally in Milan, Paris, London, New York, and Los Angeles.
I’m a single parent to my son, Max, who has Down syndrome. He keeps me anchored in presence, honesty, and what actually matters.
I believe loving yourself, no matter fucking what, isn’t a concept. It’s a practice.
